March 2020 changed everything for everyone. Businesses had to navigate new ways of working to ensure success, both remote and hybrid, and the PR and journalism industries were no different. With the challenges of COVID focused news, remote working and job losses, PR had to adjust and discover new ways of communicating with journalists who were mostly no longer working...
TikTok is commonly mistaken as another fad trend for Generation Z, but it may well be your answer to engaging a younger audience and creating brand awareness. But don’t worry, to begin with all you need is a phone, the TikTok app downloaded and launched, and a creative spark. By Mya Mills, Intern at Kai Communications September 2016 saw the...