How The Future of Digital PR is Audience CentredBy Lucy Harris, Intern at Kai Communications Digital PR is a marketing strategy that uses digital channels and online platforms to manage, protect, and enhance online reputations and brand identities to ensure they maintain a positive perception in the public eye and crucially to amplify and extend the reach to engage with target...
What Psychology Can Teach Us About The Process of Successful Online Influencing In PR By Ella Darnell At the heart of PR lies the ability to successfully influence people when communicating. The digital world in which we live means that we must come up with ways reach our audience via our screens, whether that be through written, photographic or video communication. In the...
How To Pitch To National Newspapers & 5 Top Tips!Lucy Harris, Intern at Kai Communications Learning the tricks of the PR trade can take time but it’s important to know how to get the attention of the press for all the right reasons. Here is a collection of top tips and information on how to pitch to national newspapers; looking at...
Establishing Community: PR’s Role In A Post-Pandemic WorkplaceNaomi Ridgway, Intern at Kai Communications The working world encountered one of the greatest ever curveballs when the pandemic came into play almost three years ago now. And as life so often teaches us, with change, often comes great challenge. What are the communication challenges being faced by organisations in this ever-evolving working culture...
